Web page animations, much like every other web element, need to fulfill a practical purpose. However, one of the most common mistakes web designers make is including too many animated elements and by doing so affecting the website’s usability negatively. Even though you may not realize it, there are animations throughout the web. In the past, animations were much more pronounced. Nowadays, it is much more common to make animations a part of an overall design, but not the centerpiece.

It is entirely possible to construct an entire website like https://www.webdesigncountry.ca without using animations, so if you choose to add them, they need to fulfill a purpose. Namely, they should make your website easier to use, however, a lot of people fall into the trap of wanting to animate every aspect of their website just to add some visual flair. With this in mind, let’s talk about some situations where using animations in web design does make sense.


Reveal Hidden Menus Using Animations


Hidden menus are somewhat controversial design elements. A lot of people think that menus should always be visible, since they are the primary way users navigate through your website. You can also use animated drop-down menus if you are working with a large number of pages. So, consequently, implementing animations definitely makes sense since it helps keep the menu looking clean and professional.


Hover Animations to Display Hidden Information


A great way to utilize the space on a website is to use hover animations that have hidden information. This works great if there is a lot of information. The key with hover animations is to add information your visitors will be interested in reading about while provide a sleek and simple experience. An example of this feature is if you have a picture and when hovering over it the content shows. By doing so, when visitors point the mouse over an element, they will know it ‘works’, or get a clue as to how to use it.


Create Sliding Galleries Using Transitions


User experience has shown that sliding galleries are probably most common ways in how animations are being used nowadays. If such animations do not exist, transitions between images would be instant and not necessarily as eye catching. If you are able to, try an animation like fading so that the pictures fade in and out to reveal the next picture.


Micro Interactions Highlight


When referring on micro interactions, we are basically talking about simple animations with single-use and subtle purpose. They should not steal the spotlight from the elements they highlight, but simply make them easier for you to use. However, when, how, where and whether to use them on a website is the harder part to decide on. A micro interaction example would be an icon that highlights when one hovers over it.


Finally, when using animations, we should be careful not to overuse them and make things more complicated. Too much of a good thing often ends badly, and animations are no exception. When it comes to web design, you want every element you add to your pages to fulfill a purpose and provide speed beyond looking flashy. The more animations you have on a website, the slower it will load which causes users to become frustrated and move on to a different site. So it is something to think about when creating a web design.