Web Consultancy Services Red Deer and Central Alberta

 

There are common mistakes that small businesses make when they are just starting to establish their online presence. The web designers at Web Design Country suggest that before starting your web design project or hosting that you check out these common mistakes so that you can avoid them.

Common Web Design and Hosting Mistakes

Too many pictures or animations

If your website has lots of pictures your website will look cluttered. There needs to be a balance between images and content. The images that you use should also reflect the content that it is beside. You do not want a picture of the mountains when the content beside it is talking about renovating kitchens for example. You need relevant content and images that reflect your business and the products and services that you provide.

 

Using too much bandwidth

You may not realize how much room large images, documents or files take up. Using too many files or large files will cause your website to run slowly as they take up more bandwidth than text.

 

Not utilizing SEO

SEO, Search Engine Optimization, is something that you need to be aware of when you are starting your online presence. It is what helps rank your website higher on the list when people search for things. When you hire an SEO agency, they will be able to help you develop strategies to boost your website. The higher you are in the ranks the more potential customers you will have.

 

Not having a business plan

It is very important as a business to have a plan to be able to move forward. Without clear set goals, businesses will flounder as they try to attain the next level. It is better to have a goal and then figure out the steps to reach that goal, even if you end up starting slow you will gain more traction in the long run. For example, will you be attracting customers through paid ads, or blogging (see The Blogventures)?

 

Low quality web design

There is high competition when it comes to web design companies. There are many to choose from and each want to attract more customers. Some will offer very low prices but the quality of their websites are low. When you choose low price, low quality designers you will end up loosing customers. The reason for this is because people expect professional websites and will not choose a business if their site looks outdated or low quality as it communicates that they are not the “authority” when it comes to that niche. They will move on to one that looks professional and that they took the time to care what their image looks like online.

It is very important to determine your target market and then invest in being able to grab the attention of those targeted customers to help draw them in. If you are in need of a professional website that is affordable, Web Design Country can help you. Or if you are in need of graphic design, ad banners, or even business development, we have professionals who are able to help you grow your online presence.